Experts Who Care


 
Situation

Digestive Health Associates & DHA Endoscopy is a thriving practice of eight leading, Boston-based gastroenterologists and their associated nurse practitioners and staff. As these clinicians consolidated their successful individual practices into one location, they were seeking to more clearly and collectively position themselves in the minds of current and potential patients and referral sources.

 

Transformation

Ovus & Ater partnered with practice leadership to design a new Logo that emphasized the human dynamic of the practice. Ovus & Ater also introduced a prominent new Tagline that balanced the Best of Boston-worthy acclaim of DHA’s clinicians with the practice’s patient-centric culture - Experts Who Care. Both the Logo and Tagline are prominently featured in signage within DHA’s surgical center and across its other platforms.