LEADING WOMEN
Snapshot
Founded in 1912, McGehee (www.McGeheeSchool.com) is one of the most renowned schools in New Orleans. McGehee serves girls from preschool through 12th Grade.
Strategy
To define a contemporary and relevant McGehee brand, Ovus & Ater conducted primary one-on-one interviews with all internal and external stakeholders.
Next, Ovus & Ater studied all the competing brands to learn why parents choose schools other than McGehee.
We then conducted a brand workshop with internal stakeholders, sharing our observations and presenting our findings.
Based on the feedback and validation from the workshop, Ovus & Ater began identifying the brand’s new verbal identity and imagery.
Some narrative and visual elements included a revised school name, logo, tagline, and alumna outcomes.
To further ensure the consistent and universal expression of the revised brand, Ovus & Ater shared findings and recommendations with members of leadership, faculty, staff, trustees, and the website team.
.png?v=1672950120315)
JUDGES' COMMENTS
One of the best early years sites that I have ever seen. From the first moment, one is drawn into a world full of learning for little people. The site also combines strong emotional appeal with clear information structured around strong navigation.
JUDGES' COMMENTS
This is a very original and appealing look at the Louise S. McGehee School. The length is perfect, and there is so much colour! The way the students have been captured is very charming.
Sweet! Different! Love the fresh language and emotional pull through the visuals and narration.
Compelling, concise, and with a little humor...great appeal video.
