Dare To.
Snapshot
A legendary boarding school on a historic campus, Darrow (www.DarrowSchool.org) teaches 9th grade through post-graduate students from across the world.
With boarding schools across the United States increasingly competing with traditional private day schools, Darrow was seeking to clearly and persuasively describe what makes them different.
Strategy
Ovus & Ater designed a Brand Strategy that identified and highlighted the distinct attribute that Darrow cultivates.
We designed and introduced a new tagline, "Dare To" and standardized a naming convention, "The Darrow School."
We designed a new website to reflect the school’s refreshed positioning.
Finally, we coached faculty, staff, and Trustees on how to effectively communicate "Dare To" to friends and colleagues unfamiliar with the school.
