Our Work

Snapshot

The Covenant School (www.CovenantDallas.com) is a K-12, classical Christian school in Dallas, Texas. It competes with many well established independent private schools.

Strategy

The Covenant School hired Ovus & Ater to develop a brand strategy that would clearly communicate how the classical Christian education is distinct from other independent, private schools.

Ovus & Ater created a brand strategy that introduced Covenant’s place in the Classical category Classical Learning in Like-Hearted Community while describing its ultimate benefit to students and families — "Be Transformed." 

The new brand strategy also informed the design of a new logo, an updated website, and a revised viewbook.

Ovus & Ater coached Covenant leadership to effectively and universally communicate the new brand strategy in all communications.