Our Work

Snapshot

South Kent School (www.SouthKentSchool.org) is an all-boys boarding school in Connecticut. Competing against other highly regarded boarding schools, South Kent was too often (mis)perceived as a school for just the athletically-inclined student, or for young men who would not thrive at academically challenging high schools.

Strategy

Ovus & Ater contemporized the brand strategy. This strategy informed the website, the creation of a new logo and tagline.

Ovus & Ater created Brand Stories describing the unique journey of a South Kent student, and the attributes and skills he would discover and acquire along his path. 

Ovus & Ater coached faculty, staff, and Trustees on how to effectively communicate the revised South Kent School brand to friends and colleagues not associated with the school.