Our Work

Snapshot

Founded in 1926, Marymount New York (www.MarymountNYC.org) is an independent, Catholic day school located in New York City. Marymount serves girls from Nursery through 12th Grade. 

Strategy

The strategic objective was to change the position of the Marymount brand in both the mind of the customer and in a very competitive marketplace.

To accomplish this objective, Ovus & Ater conducted primary one-on-one interviews with internal and external stakeholders.

Next, Ovus & Ater studied all the competing brands to learn why parents choose schools other than Marymount.

We then conducted a brand workshop with internal stakeholders, sharing our observations and presenting our findings.

Based on the feedback and validation from the workshop, Ovus & Ater developed the revitalized brand’s new narrative.

Ovus & Ater also developed an updated name, key messages, logo, typefaces, color palette, key imagery, mascot, personality traits, and elevator speech, as well as informing the development of an updated website.