Our Work

Snapshot

International School of Boston ISB (www.isbos.org) is a bilingual school for American, French, and international families. High school students have the choice of receiving an American high school diploma, the International Baccalaureate, or the French Baccalaureate.

Strategy

The International School of Boston needed to increase brand and name awareness and better communicate its unique academic and graduation options. 

To accomplish these goals, Ovus & Ater designed a Logo and Tagline that communicated to diverse bilingual and international audiences. 

Next, Ovus & Ater introduced Brand Stories highlighting the unique benefits a child would experience through a bilingual education. These stories were crafted to appeal to both a parent’s mind and heart.

Ovus & Ater then designed a booklet describing the International Baccalaureate and French Baccalaureate for American families.

Ovus & Ater was invited to facilitate an ISB-hosted seminar for French-American school admissions officers from across the United States. This seminar focused on how these amazing schools could more effectively position themselves to potential American and international families.