Teaching the World


 
Situation

Referred to by areas families as ‘The French School’, ISB (www.isbos.org) is a bilingual school for American, French, and international families. Classes are taught in English and French (and additional languages in later grade levels), with high school students having the choice of receiving an American high school diploma, the International Baccalaureate, or the French Baccalauréat. Many American families did not consider the school a choice for their children as they assumed it was only for French families. Moreover, they didn’t understand the benefits of a bilingual school or the different degrees conferred by ISB.

 

Transformation

During a 16-week period, Ovus & Ater designed a Logo that incorporated a school name familiar to both American and French audiences. This name affirmed to American families that this was a school their children could attend, while confirming to French citizens that this school was part of the French national school system. Ovus & Ater also created a new Tagline, Teaching the World, to underline both the diverse student body as well as the breadth of the curriculum. Ovus & Ater introduced Brand Stories that highlighted the unique benefits a child would experience through a bilingual education. These stories were crafted to appeal to both a parent’s mind and heart.

 

 
Additionally

Ovus & Ater designed a booklet describing the International Baccalaureate and French Baccalaureate for American families.

Ovus & Ater designed a visually accessible info graphic to clearly illustrate the journey of a student through the School, from the first years in Maternelle to making a decision in Upper School as to whether they should pursue an American diploma, the IB, or the French Baccalauréat.

Ovus & Ater was invited to facilitate an ISB-hosted seminar for French-American school admissions officers from across the United States. This seminar focused on how these amazing schools could more effectively position themselves to potential American and international families.