We keep reading how recruiting has changed forever. But here's the truth...
School categories can be ruthlessly clarifying when effectively deployed. A distinct category can impart in a glance what a generically categorized “private school” might require an hour to describe.
When Admissions Offices consider themselves a sales function, they denigrate their true value and unintentionally dilute their efficacy.
Clearly define what makes your school’s experience unique and coach your faculty and staff to describe it. Don’t accept being a version of another school.
Today’s parents don’t want your school to be a museum. They want your school to be a catapult.
Don’t invest your time and money in trying to own a position that some other school already owns. Do the hard and important work of identifying what really makes you YOU and then set out to own that place.
There are no articles posted this month.
+1.781.538.4221 | 2440 Massachusetts Avenue • Cambridge, Massachusetts 02140